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Company Snapshot: Located in the heart of Oshawa, Carriage House Retirement Residence offers comfortable retirement living at affordable prices.
Case:Prior to working with Floating-Point, Carriage House was spending its marketing budget on sponsored ad words, print advertisements, and direct mailers. While this was a suitable mix, the design and strategy required some fine tuning.
Floating-Point initially recommended that Carriage House reduce its spending on ad words and instead optimize the Carriage House website for search engines. Optimization was recommended as it can generate significant results at a lower cost than ad words. Floating-Point also recommended redesigning the dated Carriage House website in order to present a contemporary and elegant image online.
Once launched, the success of the new website and search engine optimization strategy was noted within the first four months as traffic to the website increased by 70 per cent.
Floating-Point next designed a series of new print advertisements and direct mailers complementing the website and containing a strong call-to-action. As a result of these materials, Carriage House received numerous leads and move-ins.
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