I want re-emphasize to you that we really appreciate what you have done for us, and you are "our guys". We want to continue developing a positive
relationship with you, and to keep making good things happen together in the future.
Michael Schumacher
Chief Information Officer
Company Snapshot: Established in 1980, Coretec designs and manufacturers rigid and rigid-flex printed circuit boards (PCB). The company has 600 employees across the US, Canada and the UK. Coretec is a publicly traded company with one of the strongest balance sheets in the industry.
Case: Unsatisfied with its current brand, Coretec recruited Floating-Point for a redesign. Starting with the Coretec website, Floating-Point created a new look, brand and message.
To ensure brand integrity, Floating-Point developed a guideline to guarantee consistency across all communication materials.
Using the new brand, Floating-Point created supporting marketing collateral for Coretec. This included: display ads; tradeshow booth; and tradeshow hand-outs.
To help Coretec increase relevant website traffic, Floating-Point equipped its site with search
engine optimization.
The culmination of these marketing activities allowed Coretec to strengthen its position in
the marketplace.
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