The unveiling of our new brand at the recent Hospitality Design Show went beyond my wildest dreams. All the major players in the industry stopped by to speak with us and we were the buzz of the show! Our production is booked past the end of the year and we have a huge order coming up from China. We have had a great year and no small part of it has been the result of the efforts of Floating-Point Communications.
Reg Tiessen
President
Fleetwood Fine Furniture is a manufacturer of high-quality custom furniture for the hospitality industry. The firm has clients throughout the world and serves many of the finest hotels. In recent years the firm’s dated brand and supporting marketing collateral were no longer presenting the correct image nor resonating with the interior design community.
Floating-Point developed a plan to establish a new brand and supporting collateral to rekindle the buzz about Fleetwood within the industry. A new logo and color scheme was created and incorporated into a new quarterly newsletter brochure, tradeshow display and presentation and advertising campaign. The new program was rolled out at a tradeshow and the response was overwhelming.
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