The unveiling of our new brand at the recent Hospitality Design Show went beyond my wildest dreams. All the major players in the industry stopped by to speak with us and we were the buzz of the show! Our production is booked past the end of the year and we have a huge order coming up from China. We have had a great year and no small part of it has been the result of the efforts of Floating-Point Communications.
Reg Tiessen
President
Company Snapshot: Fleetwood Fine Furniture is a manufacturer of high-quality custom furniture for the hospitality industry. The firm has clients throughout the world and serves many of the finest hotels.
Case: After surviving some tough times, Fleetwood was ready to strike back. To do this, the firm enlisted the help of Floating-Point to resurrect its brand and marketing collateral.
Floating-Point began to revive Fleetwood’s brand and message by designing a look that would resonate with its target audience – the interior design community.
Once designed, the new branding was applied to Fleetwood’s website, tradeshow booth, brochures, newsletters and ad campaign.
The entire image campaign was rolled out at an industry tradeshow and
received immense response. Since then, the company has seen its sales
grow exponentially.
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