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Company Snapshot: Veridian is the fourth largest utility in Ontario. It provides service to Belleville, Pickering, Ajax, Gravenhurst, Port Hope, Uxbridge, Bowmanville, Newcastle, Orono, Beaverton, Cannington, Sunderland and Port Perry.
Case: Floating-Point began working with Veridian after the utility started experiencing problems with its website developer. Veridian wanted an agency to take over the site’s management and turned to Floating-Point.
After successfully managing the site, Floating-Point was recruited to redesign the entire site to provide more customer care features.
Once completed, Floating-Point next developed an easy-to-use intranet for the utility. This development has allowed for more efficient and effective internal communication.
Over the next few years, Floating-Point began developing specific marketing campaigns for the utility to create awareness and promote programs. Floating-Point has also designed most of the Verdian’s print collateral including: bill inserts; print ads; newsletters; bookmarks; direct mailers; and posters.
These days, Floating-Point continues to strengthen its relationship with Veridian by providing ongoing solutions and innovative ideas.
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