Company Snapshot: Founded more than 50 years ago, Viceroy Homes is a leader in the design, engineering and manufacturing of custom home packages for both owner or builder clients and professional contractors.
Case: When Viceroy Homes wanted to increase business, it knew the best place to turn to was the internet. To execute this successfully, Viceroy Homes recruited Floating-Point to create an integrated internet marketing campaign.
Floating-Point developed a plan involving a number of initiatives that would change the way Viceroy did business. First, Floating-Point designed a new website that focused on selling catalogues and displaying home models – the two proven ways to sell in the industry.
To steer visitors to the new site, Floating-Point created dynamic print and online ads to create a buzz.
In order to generate more leads, Floating-Point outfitted Viceroy with a dealer extranet. This new addition equipped the company with a leads management system while creating a database of potential clients.
To increase relevant site traffic, Floating-Point began arming Viceroy’s website with search engine optimization (SEO). SEO is a process used to identify specific words or phrases needed to drive traffic to a website.
Floating-Point’s success with SEO was clear by the fourth month when organic Google searches had replaced direct hits. This meant people looking for information on custom homes, who may not have known about Viceroy, were being directed to the Viceroy site.
Floating-Point’s continuous SEO monitoring allows Viceroy to stay on top of search result pages allowing its name to be seen. These days, Viceroy’s website is displayed in the top ten Google search results for at least 15 relevant key words.
Floating-Point continues its long-standing relationship with Viceroy by staying on top of latest internet trends and continuously providing reliable solutions.
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