BridgeWay Family Centre
BridgeWay Family Centre offers a multitude of prenatal and early learning programs from 30 locations across Peel Region. Their website wasn’t making it easy for users to find the information they were looking for, and navigating their long list of programs and centres was not a user-friendly experience. They asked us to develop a new website that would be inviting and make it easy to promote their programs and services.
Floating-Point created an entirely new user experience for BridgeWay. The compelling new visual design welcomes and engages users, and the new navigation intuitively delivers the information that audiences are looking for. An automated daily feed was developed to deliver program information of greatest interest to the target user group directly to the home page on a scheduled rotation. The new custom Google mapping feature helps people sort and view the many BridgeWay locations, and the new site integrates seamlessly with mobile devices.