George Kelson is a prominent mechanical contractor in Southern Ontario. They approached Floating-Point seeking to re-brand the firm. Floating-Point created a new brand identity but preserved the existing logo which had been used for 50 years. The new collateral included a website, direct mail campaign, print ads for trade publications, stationary, and fleet branding. Floating-Point continues to provide support for all of George Kelson’s marketing initiatives and has recently developed a complete media kit complete with a brochure, hand-out and multimedia presentation.
Successes designed
and developed for George Kelson.
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