County Trails is a 600 kilometer looping trail system predominately used by cyclists that is being developed in Lennox and Addington County.
Floating-Point established a brand identity for County Trails that embodied its primary message of being active. Floating-Point next identified various loops in the trail system and then created trail maps, signage and route descriptions. Floating-Point also developed a series of print advertisements to promote the amenity.
County Trails new program marketing collateral developed.
|
|
