Coretec is a publicly traded company with one of the strongest balance sheets in the printed circuit board (PCB) industry.
Coretec recruited Floating-Point Communications to rebuild their brand and brand messaging. Floating-Point produced a new brand that accurately projects and communicates the qualities and attributes of Coretec as a company. This new brand messaging has been integrated into all the key customer touch points which include Coretec's website, print advertisements, tradeshow displays and handout material. Coretec is now communicating a clear and consistent message to their customers which in turn has strengthened their position in the market place.
Floating-Point Communications is currently working with Coretec to further implement the new brand messaging into new strategic marketing initiatives and existing sales materials.
Coretec new brand campaign marketing collateral developed.
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