Fleetwood Fine Furniture is a manufacturer of high-quality custom furniture for the hospitality industry. The firm has clients throughout the world and serves many of the finest hotels. In recent years the firm’s dated brand and supporting marketing collateral were no longer presenting the correct image nor resonating with the interior design community.
Floating-Point developed a plan to establish a new brand and supporting collateral to rekindle the buzz about Fleetwood within the industry. A new logo and color scheme was created and incorporated into a new quarterly newsletter brochure, tradeshow display and presentation and advertising campaign. The new program was rolled out at a tradeshow and the response was overwhelming.
Fleetwood Fine Furniture new brand campaign marketing collateral developed.
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