The Challenge
OpenAire is a leader in the design and manufacture of retractable roof enclosures. As part of a re-branding campaign they required a series of print ads to be designed for the Showcase magazine ads.

The Solution
Floating-Point designed a series of ads that prominently displayed the structures and how they can produce a fresh new perspective for an existing pool or recreation area. The goal was to promote the simplicity and spaciousness the retractable roof would project.