The Challenge
Veridian, a large utility company serving a wide customer base in southern Ontario, introduced a wide range of conservation initiatives aimed at saving energy and reducing customers’ energy costs. One of the requirements was how to successfully reach customers with the conservation and savings message.

The Solution
An integrated campaign was developed that incorporated bill inserts, a library poster and bookmark campaign, booklets, and a door hanger notice. Consumer awareness of the programs was expedited and many customers signed up for the programs.