The Challenge
Grote is a large distributor of vehicle safety systems. They sell through a large dealer network and were looking for a way to keep dealers motivated to promote their products.

The Solution
A direct mail campaign was designed with quarterly mailers sent out to each dealer. The mailers included a promotional special for each of the 3 months that could be redeemed for a discount on specific quantities of products. The result was a substantial increase in sales for the products that were promoted.