The Challenge
Fleetwood Fine Furniture is a manufacturer
of high-quality custom furniture for the
hospitality industry. The firm has clients
throughout the world and serves many
of the finest hotels. In recent years the
firm’s dated brand and supporting
marketing collateral were no longer
presenting the correct image nor
resonating with the interior design
community.
The Solution
Floating-Point developed a plan to establish
a new brand and supporting collateral to
rekindle the buzz about Fleetwood within the
industry. A new logo and color scheme was
created and incorporated into a new
quarterly newsletter brochure, tradeshow
display and presentation and advertising
campaign. The new program was rolled out
at a major tradeshow and the response
was overwhelming. Sales have increased
significantly since the new brand and collateral
were introduced.
