The Challenge Hastings Children's Aid Society needed to overcome some negative stereotypes in the community it serves. As part of this initiative, a fresh identity and color scheme was needed to demonstrate the organization’s new vision.

The Solution Hastings CAS commissioned Floating-Point to design its new identity and tagline. Utilizing communication audits, focus group sessions and questionnaires, input from front line staff, senior management and board members was gathered. Floating-Point utilized this data to establish a new identity, tagline and brand guidelines. Stationery, business cards and signage rounded out the unveiling of the new logo.