The Challenge
OpenAire needed to strengthen
its position in an increasingly
competitive marketplace.

The Solution
Floating-Point created a new brand
and logo to strengthen OpenAire’s
overall image. To ensure this new
identity remained consistent across
all marketing channels, brand
guidelines were established.
The OpenAire website was then
refreshed so site visitors could easily
access critical information. To drive
traffic to the site, Floating-Point
developed an ad campaign.