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Services : Branding : Branding : OpenAire

OpenAire
The Challenge
OpenAire needed to strengthen its position in an increasingly competitive marketplace.

The Solution
Floating-Point created a new brand and logo to strengthen OpenAire’s overall image. To ensure this new identity remained consistent across all marketing channels, brand guidelines were established. The OpenAire website was then refreshed so site visitors could easily access critical information. To drive traffic to the site, Floating-Point developed an ad campaign.

 

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