The Challenge Hastings Children's Aid Society needed to overcome some negative stereotypes in the community they serve. As part of this initiative it was deemed that establishing a fresh new identity and color scheme would be a focal point for the new vision of the organization.

The Solution Floating-Point was commissioned to design the new identity and tagline. This identity project included a communication audit, questionnaire for front line staff through to senior management and board members, focus group sessions and the establishment of a new identity, tagline and brand guidelines. Stationery, business cards and signage rounded out the unveiling of the new logo.