The Challenge
To increase sales, and generate more leads through its website, Viceroy turned to Floating-Point.

The Solution
Floating-Point developed an integrated solution to promote Viceroy’s catalogue. This campaign included direct email campaigns, complete with click-through metrics. As part of the solution, a dealer extranet was developed and a complete web-based lead management system implemented for tracking sales leads. The new system has revolutionized Viceroy’s ability to track and market to its target market.

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