The Challenge
Powersmiths is a global leader in the manufacturing of green electrical power distribution systems. An ongoing challenge facing Powersmiths is the constantly changing sales model. In recent years, with the green movement, the decision-makers have become administrators and sustainability coordinators, compared to property managers and engineers in the past. As a result, their existing technically focused website was not resonating with the decision-makers.

The Solution
Floating-Point re-designed the website to promote the sustainability and LEED standard emphasis of Powersmiths. The re-design resulted in a new site that caters to both top level decision-makers and technical audiences.

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