 The Challenge
Increasing sales and leads generated from the website is
a key part of Viceroy's strategy.
The Solution
An integrated solution was developed that promotes the
purchase of the Viceroy catalogue. The campaign includes direct
email campaigns complete with click-through metrics. As part of
the solution, a dealer extranet was developed and a complete
web-based lead management system implemented for tracking sales
leads from showroom visits as well as extracting leads generated
from the site. The new system has revolutionized Viceroy’s
ability to track and market to its target market.
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