The Challenge
Powersmiths is a global leader in the manufacturing of lean and green electrical power distribution systems. One of the challenges facing Powersmiths was the changing sales model. In recent years, with the green movement, the decision-makers have become administrators and sustainability coordinators, compared to property managers and engineers in the past. As a result, their existing technically focused website was missing the point.

The Solution
Floating-Point re-designed the website to promote the sustainability and LEED standard emphasis of Powersmiths. The result is a website that caters to
top level decision-makers as well
as the technical audience.

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