The Challenge
CableServ was having difficulty promoting its specialized products. To separate its products from the competition, a new creative theme needed to be developed.

The Solution
After careful market research, Floating-Point created a theme to promote the distinct product features. This theme was accented by emphasizing the superiority and cost effectiveness of all CHAS products. The series of sale-sheets are currently being used as mailers, handouts, and leave behinds.